The Golden Circle—Why, How, What

 Simon Sinek START WITH WHY: How Great Leaders Inspire Everyone to Take Action

People don’t buy WHAT you do; they buy WHY you do it.

We are drawn to leaders and organizations that are good at communicating what they believe. Their ability to make us feel like we belong, to make us feel special, safe and not alone is part of what gives them the ability to inspire us.

All organizations start with WHY, but only the great ones keep their WHY clear year after year.” 

“For great leaders, The Golden Circle is in balance. They are in pursuit of WHY, they hold themselves accountable to HOW they do it and WHAT they do serves as the tangible proof of what they believe.” 

“The role of a leader is not to come up with all the great ideas. The role of a leader is to create an environment in which great ideas can happen.” 

“You have to be careful what you think you know.” 

“There are many ways to motivate people to do things, but loyalty comes from the ability to inspire people.” 

“Leadership requires two things: a vision of the world that does not yet exist and the ability to communicate it.” 

You don’t hire for skills, you hire for attitude. You can always teach skills.